Deep Industry Knowledge

Our team of former health system CEOs knows what it takes to run an efficient and profitable health system. But to do so requires great teams that can make great visions a reality. Our executive leadership spans all sectors across healthcare and can provide you with the tools you need to achieve better value and better bottom lines. 

A Team of Former System CEOs

Our team believes in the value of collaboration and innovation. While many of our health system CEOs are seasoned veteran leaders in healthcare, our regional leadership represents the future of healthcare as well - millennials. This shift that will occur in healthcare gives our team a dynamic perspective on how to treat the healthcare consumer of today and equally importantly tomorrow. 

One Size Fits One Approach

Every patient population demands specific points of care and delivery. This is why healthcare is so costly. It's not a one size fits all approach. Our team of analysts identifies solutions that can rapidly improve points of care and diversify revenue within your system. 


the team

Ken Lukhard

President / Co-Founder


A recipient of the American College of Health Care Executives “Lifetime Achievement Award”, Ken has served hospitals and medical centers for 30 years as a president/CEO. His background includes leading multiple hospital turnarounds and several top 100 hospitals. In the fall of 2005, Ken joined Advocate Health Care to lead the strategic, operational turnaround and expansion of Christ Medical Center, a 790-bed major teaching and quaternary-care hospital in the south suburbs of Chicago. 
Trent McCallson

Chief Executive Officer / Co-Founder


For two decades Trent has been an innovative healthcare leader and entrepreneur with experience that spans frontline patient care to development of large scale ancillary markets. He continues to diversify, implement, and grow healthcare initiatives through assessing care-centric business synergies, continually challenging complacency, analyzing and leveraging strategic partnerships, and focusing on delivery innovation. 

Executive Vice President / Co-Founder


Tony is an inspiring optimist that believes in our ability to invoke change and build the future of healthcare together. Described as “a visionary thinker committed to improving the disparities in healthcare,” Tony brings practical and innovative business perspectives to the world of complex science and diagnostic treatment. With an ambitious mission to make healthcare more accessible, more affordable, and available to all, Tony and his team are leading a movement to improve healthcare through improved continuums of care for providers and the communities they serve. 

Vice President of Life Sciences


Dr. Keil is an avid outdoors adventurer and world traveler who is passionate about environmental and clinical research. Her diverse experience in medical laboratory science and toxicology spans more than two decades as an educator, mentor, and scientist who has led research teams with a national scope.  She is an author and co-author of several grant awards and peer-reviewed publications that examine health risks to environmental contaminants as well impacts on communities highly affected by the substance abuse epidemic across the United States.  More recently, her work focuses on developing public health tools to monitor community drug use and disposal via municipal wastewater treatment systems.

Chief Executive Officer - Southeast Region


Dave Crane is a transformative and inspirational leader whose success is built on helping those he has served succeed.  With over 30 years in healthcare as a health system and hospital CEO and executive leader, Dave has led hospitals and health systems in Florida, Ohio, Colorado and Illinois.  

Vice President of Regional Development


Adam is a transformative healthcare executive with an expansive knowledge of bringing clinical and business development together. Starting his career at a grassroots start-up in laboratory, Adam learned the ecosystem of laboratory and physician engagement and the importance of bringing these worlds together. An honored team member as one of MGMA 2017's Top 5 Innovators in Healthcare, Adam looks to bring this same one size fits one approach to health systems nationwide where he is responsible for integrating our platform into regionalized health systems to expand their capabilities internally and thru outreach in lab, tele-health, infection control, and medication management solutions. 

Senior Vice President of Regional Development - West Coast


Barry is a forward-thinking and enterprising healthcare executive with over 40 years experience in hospital management and program development. Providing strategic direction and business development for healthcare organizations, Barry brings long term systemic growth to health systems throughout California and much of the southwest.